Showing posts with label search engine marketing. Show all posts
Showing posts with label search engine marketing. Show all posts

6.09.2010

Google Caffeine : Sistem Index Terbaru dari Google

Google terus melakukan inovasi indexing pada search engine mereka. Inovasi terbaru Google ini dikenal dengan nama Caffeine. Perubahan ini tidak terlalu kelihatan bagi para user tetapi hasil pencariannya yang akan memberi perubahan besar. Pengumuman ini jelas menipis rumor yang beredar sejak agustus 2009 tentang keberadaan Caffeine ini.


Seperti dikutip dari blog mereka, Caffeine akan menyediakan sekitar 50% hasil yang lebih segar dibandingkan sistempencarian yang lama dipakai selama ini. Apakah itu berita terbaru, blog posts atau forum, user dapat menemukan konten-konten yang saling terkait lebih cepat setelah ditampilkan.

Persaingan yang semakin ketat di search engine mendorong Google untuk terus mengembangkan inovasi hasil pencariannya. Setiap hasil indexingnya ini tidak hanya lebih segar ( baru ) tetapi juga lebih cepat dan konprehensive untuk mengimbangi pertumbuhan berita / konten yang ada di internet.

With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.
Caffeine lets us index web pages on an enormous scale. In fact, every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.


read more...

4.21.2010

Search Engine untuk Invinsible Web

Keajaiban internet dan website dapat ditembus oleh mesin pencari (search engine) seperti Google, Bing, Yahoo dan lainnya, tapi tahukah kamu bahwa ada beberapa mesin pencari yang khusus untuk mencari dan mengindex situs-situs yang tidak dapat diindex oleh search engine lain? Atau biasa dikenal dengan The Invinsible Web alias Deep Web.

Deep Web ini tidak dapat diindex oleh kemampuan standar sebuah search engine atau tidak terdaftar disana. Kenapa ini bisa terjadi? Ini disebabkan oleh konten-konten yang tidak ngelink ke situs lain, tidak menggunakan kode HTML ( hanya memakai gambar atau video ) dan akses terbatas yang sengaja dibuat untuk kebutuhan registrasi dan password rahasia yang tidak mungkin bisa di cache. Mencari situs-situs Deep Web ini seperti mencari jarum dalam jerami jika kita menggunakan mesin pencari biasa tetapi dengan memakai beberapa situs yang oke, maka pencarian ini akan lebih mudah.


Infomine ini dibentuk untuk kepentingan beberapa kampus universitas di Amerika Serikat sebagian diantaranya adalah University of California, Wake Forest University, California State University, and the University of Detroit. Informasi yang dapat dikorek antara lain kumpulan data, jurnal-jurnal elektronik, e-books, bulletin, artikel, bahan-bahan penelitian dan masih banyak lagi.

Situs ini tergolong situs catalog tertua yang diciptakan oleh Tim Berners-Lee.

Intute ini situs dari Inggris dan merupakan sumber-sumber bahan studi terkemuka dan penelitian. Anda dapat meramban menggunakan kata kunci tertentu atau bahkan subjek pelajaran yang ingin anda lihat.

Situs ini merupakan perintis pencarian Deep Web. Situs ini sangat mudah dioperasikan untuk mengakses sejumlah besar database berkisar 70.000 data mulai dari pokok bahasan Pertanian, Makanan Minuman, kemiliteran sampai masalah Cuaca dan Iklim. Unutk memaksimalkan fungsi pencariannya, anda dapat menggunakan Advanced Search Options.

Situs ini memiliki banyak fitur pencarian berdasarkan kategorisasi (portal informasi). Uniknya situs ini menyediakan akses terhadap situs bagi anak-anak ( factmonster.com) dan Biosearch, mesin pencari khusus biography.

Mesin pencari ini merupakan jenis meta-search engine yang merasuk ke mesin pencari lain dan menyaring hasil pencarian Invisble Web. Situs ini mencari hingga pada direktori, format situs dan gambar-gambar yang ada didalamnya.

DeepWebTech menampilkan 5 (lima) search engine sekaligus untuk topik-topik tertentu, yaitu mesin pencari untuk sains, pengobatan (obat-obatan) dan bisnis.

TechXtra mengkhususkan pencariannya pada bidang mesin, matematika dan komputerisasi.
Disini terkandung kabar tentang lowongan kerja, laporan teknis, data-data teknis, pembelajaran yang disertai artikel dan informasi yang relevan lainnya.




read more...

3.26.2010

Marketing Tips to Promote Your Business in 2010


About the author:
Darren Waddell is VP of Marketing at MerchantCircle, the largest social network of local business owners.


After a tough 2009, the majority of small businesses have high hopes of emerging from the sales doldrums in 2010. Some 86% of small business owners expect 2010 revenues to be equal to or higher than 2009 figures, according to research firm Ad-Ology. However, despite that glimmer of confidence, most small business owners don’t plan to increase their marketing budgets in the near term. In a November 2009 survey of small business owners called the Merchant Confidence Index, 48% of respondents said they expect their marketing expenditures to remain stable over the next three months, while just 27% expected to increase marketing spend.

Just because you don’t have a lot of extra money to spend on marketing and advertising doesn’t mean you have to sit back and hope for the best in 2010. In fact, there are many free online marketing methods small businesses can use to connect with potential customers. Below are eight proven marketing strategies you can use to boost customer acquisition and increase sales in 2010 – which will cost you only your time.

  1. Create a simple, clean website. There are dozens of self-service website creation services, such as Weebly, BlinkWeb, and Squidoo, which allow non-technical users to create simple, functional sites for free. Your site should include key words about your business so that people looking for your products or services can find you.
  2. List your business on all free directory sites available to you. MerchantCircle, Google Local Business Center, Angie’s List, Yahoo! Local, Yelp, YellowPages.com, SearchLocal, and SuperPages are some of the online business directory services that allow businesses to create a free listing. If the site already lists your business, you can “claim” it by adding more details to the listing, such as your company website URL, a map, phone numbers, or business hours.
  3. Use email to stay in touch with your best clients/customers. You likely already have the email addresses of your best clients or customers, so use them! An email newsletter is a great way to connect with your loyal customers. Create an email that includes a quick update on new products or services, and perhaps a printable coupon or promotional code. You can also add an image, a link to your website or a video you’ve posted on YouTube, or a link to you’re a business directory page that includes lots of positive customer reviews.
  4. Create business pages on Facebook, Twitter, and other social sites. Social networking is here to stay, so your company needs to join the fray. Start by creating a Facebook business page and a Twitter account in your company’s name; both are free. If you have video content about your business, create a free “video channel” on YouTube, while B2B companies should also create a LinkedIn profile that details your business profile, lists key contacts, and provides information about your products and services. Make sure to encourage customers to sign up for your pages by printing your Facebook address and Twitter handle on all business materials.
  5. Get creative with promotions. Everyone loves a bargain, and people are increasingly price sensitive after recently living through one of worst recessions in decades. Try offering different types of promotions: downloadable and printable coupons people can bring into your store or office; online coupon codes redeemable for a one-time discount; a 10%-off coupon for signing up for your email newsletter or Facebook Page; a refer-a-friend discount; or a discount for writing a review of your business on a directory site like Yelp. You can promote these discounts via free or inexpensive advertising options: your email newsletter, in-store banners, Twitter, and Facebook.
  6. Search online for all businesses like yours. Use Google, Twitter, Facebook, and other search engines to find similar businesses in your city and in other areas to get a sense for what marketing tricks your competitors are using. Check out their social networking pages and their websites, and try searching for their latest promotions. Sign up for their email newsletters. Armed with this free competitive intelligence, you can see what’s worked for companies you admire, and fine-tune your own marketing strategies to compete with them.
  7. Show your expertise. There are many sites where experts can provide answers to people asking questions about anything under the sun. Yahoo Answers, MerchantCircle Answers, and LinkedIn Answers are some of the most popular question-and-answer sites. Search all of these sites for questions related to your business or service expertise, and then provide answers to them. Offer thoughtful, expert advice people can really use; that’s great PR for your business in and of itself.
  8. Create some online marketing videos. Most people prefer to 'see' something rather than 'read' something – so create some videos for your business! There are several sites, such as Jivox and Spotzer, where you can create simple marketing videos for free using stock footage, then add your company’s URL, phone number, address, and clickable coupons. You can also shoot marketing videos yourself using an inexpensive hand-held camera, and then polish them with free online editing tools like JayCut. Post your videos on your Facebook Page and on YouTube, and use them on your website and in your email marketing campaigns.



Small business owners are a creative and hard-working bunch, used to doing a lot with few resources. In 2010, take the time to invest in the growth of your business, implementing a few creative marketing strategies that deliver real results in return for just a little elbow grease.




read more...

3.20.2010

Bagaimana Google Memberi Traffic dari Facebook

Sumber : Danny Sullivan


Kabar gembira bagi para pengguna internet, pada awal maret kemarin Google telah mengumumkan melalui Twitter bahwa status pembaruan dari facebook telah disertakan dalam fitur mesin pencari secara real time. Ini menandakan bahwa google juga mengikutsertakan twitter, myspace dan situs jejaring lainnya secara real-time dan akan bisa ditampilkan pada halaman pertama hasil pencarian.


Penting untuk diingat oleh teman-teman bahwa Google hanya akan mengindex konten yang terdapat pada Facebook Pages termasuk didalamnya links, update status, foto-foto dan video.


Menurut informasi yang diperoleh dari Amit Singhal, seorang karyawan Google yang mengepalai Google's Ranking System dan memantau pengembangan " The New Real Time Search Engine, " Jikalau informasi yang dibagikan berkualitas maka otomatis Google akan mengindexnya.


Untuk lebih dapat memahami tentang hasil pencarian yang update, Google mendapat sumbernya dari

  • Twitter tweets
  • Facebook Feeds/ Status
  • Google News links
  • Google Blog Search links
  • Newly created web pages
  • Freshly updated web pages
  • Twitterfeed updates
  • FriendFeed updates
  • Jaiku updates
  • Identi.ca updates
  • TwitArmy updates
  • Google Buzz posts
  • MySpace updates
  • Facebook Fan Page updates

Jadi kepada rekan-rekan yang berniat untuk menyeriusi Search Engine Optimisation dan Search Engine Marketing, maka anda harus mengisi konten-konten yang menarik di Facebook Pages kamu.


Mau tau lebih banyak?? Klik Disini dan Disana
read more...